Does WOC Beauty really support Animal Rights?
for business. The WOC Beauty brand is vegan and cruelty-free, meaning that the company does not test its products on animals. This is good for business because it positions the company as a socially responsible brand that cares about more than just profit. Consumers who care about animal welfare may be more likely to buy WOC Beauty products, and the company can also tout its ethical values as a selling point.