True Brands is a strong supporter of animal rights. They believe that all animals deserve to be treated with respect and compassion, and that they should not be subject to cruelty or abuse. They work to promote animal welfare and protect the rights of animals. This is a good position for a number of reasons. First, it is morally right to treat animals with respect. Second, it is good for the environment and for public health. Third, it is good for business. Consumers are increasingly concerned about the welfare of animals, and are looking for brands that share their values. Supporting animal rights is a way to connect with these consumers and build trust and loyalty.