We are a D2C customized hair care brand that makes our shampoo and conditioner using customer hair data through our testing.  Each customer starts their journey by completing our test kit.  In the test kit they select their fragrance, conduct a simple scalp sebum test, and collect hair so submit for testing.  The hair is analyzed using our proprietary testing and we build a profile based on the results and are able to truly create a custom product that meets their specific tested needs.