Soffli, a skincare brand owned and distributed solely by SeoulofSkin, Inc., is a K-beauty inspired clean beauty brand that only uses clean, high quality, and scientifically proven ingredients in their skincare products. In addition to being clean and cruelty-free, Soffli focuses on keeping ingredients list as short and understandable as possible and keeping prices affordable. Soffli products are dermatologist approved and soulfully formulated.