We know you're not here to blend in. Smith & Cult empowers you to create your own rules with innovative products and an antidote to beauty sameness. We provide the pigmentation to match your personality. From shapeshifting primers to endless glitter, our high-tech formulas and ingredients deliver unrivaled performance. Our beauty products are designed to fit into life’s ever-changing flow. We celebrate everyone creating their own look. Making a mess. Being real.