for business Seytú Cosmetics is a vegan and cruelty-free company, meaning that their products are not tested on animals and do not contain any animal-derived ingredients. They believe that animals should not be used in the cosmetics industry, as they are often subject to cruel and inhumane treatment. There are a number of reasons why being vegan and cruelty-free is good for business. First, it allows Seytú Cosmetics to stand out from the competition. There are very few companies that focus exclusively on vegan and cruelty-free products, so consumers who care about these issues are more likely to choose Seytú Cosmetics over other brands. Second, it sends a message of compassion and ethics to consumers. Many people view vegan and cruelty-free products as being more ethical than those that are not, so they are more likely to be loyal to brands that share their values. Finally, it can help to attract new customers. Some people choose to go vegan or cruelty-free for ethical reasons, and they may be more likely to try out Seytú Cosmetics' products if they know that the company shares their values.