Animal Rights is the belief that animals should be treated with the same consideration as humans. Sensori Plus Australia does not have an official position on Animal Rights, but believes that animals should be treated with respect and compassion. The company believes that the treatment of animals is important both ethically and environmentally, and that the meat industry has a negative impact on both. Sensori Plus Australia promotes plant-based diets as a way to reduce the harm caused to animals by the meat industry.