SEEN is a luxury hair care line developed by Dr. Iris Rubin, a Harvard-trained dermatologist, for people who want beautiful hair AND skin. Dr. Rubin started SEEN because she was frustrated with breaking out on her face after getting her hair done. She soon realized that her hair products were causing her breakouts. SEEN’s patented formulas apply skin science to hair care and are clinically proven to be non-irritating and not clog pores. SEEN products are formulated without sulfates, silicones, phthalates, parabens, dyes, formaldehydes, and cocamidopropyl betaine.