The first brand to replace water with Hyaluronic Acid as the main ingredient, creating a scientifically advanced line of natural skin and body care products that eliminates over 1,800 chemicals that have been banned or regulated in Europe. PUR attitude has been featured in a number of the major beauty magazines and in the news across the country. Join the tens of thousands that have already tried PUR attitude! All of the good, none of the bad - 100% Pure Goodness!