There is no explicit statement on animal rights on the Proclé Cosmetics website, but the company does seem to be against animal testing. In an interview with The Huffington Post, the company's co-founder said, "We are against animal testing. We would never test on animals. We use natural ingredients that have been used for centuries." This position is good for a few reasons. First, it's good from a business standpoint, as it could attract customers who are also opposed to animal testing. Second, it's good from a moral standpoint, as it avoids harming animals.