for business. Pley is a vegan and cruelty-free beauty brand. We do not test our products on animals, and we do not use any animal-derived ingredients in our formulations. We believe that animals should not be used for testing or for the production of cosmetics and other personal care products. We also believe that all living beings have a right to be treated with respect and compassion. There are a number of reasons why being vegan and cruelty-free is good for business. First, it helps to build a positive brand image. Consumers who care about animal welfare are more likely to buy products from a company that shares their values. Second, it can help to attract new customers. Vegan and cruelty-free brands are growing in popularity, and many people are interested in buying products that align with their ethical beliefs. Third, it can help to retain existing customers. People who care about animal welfare are often loyal to brands that share their values. Finally, it can help to reduce costs. Vegan and cruelty-free products tend to be cheaper to produce than products that contain animal-derived ingredients.