for business. Miya Cosmetics is a cruelty-free cosmetics company. This means that the company does not test its products on animals. Miya Cosmetics is also vegan-friendly, which means that the products do not contain any animal-derived ingredients. There are a number of reasons why being cruelty-free is good for business. First, it helps to build trust with customers. Many people care about the welfare of animals and are opposed to cruelty, so they are more likely to buy cosmetics from a company that does not test on animals. Second, it can help to attract new customers. There are many people who choose to buy only cruelty-free products, so this can be a selling point for Miya Cosmetics. Finally, it can help to differentiate the company from its competitors. Many other cosmetics companies test on animals, so Miya Cosmetics can stand out by choosing a different path.