Does Mitchum really support Animal Rights?
Mitchum is owned by Revlon
While Revlon makes claims in their animal testing policies to be cruelty-free and to not having performed testing on animals since 1989, they also admit to actively selling products in markets (aka China) where animal testing is required by law. As such, Revlon is NOT cruelty-free. Revlon even lost its PETA cruelty-free certification in 2012, when PETA discovered that Revlon started selling in China (information that Revlon did not proactively disclose with PETA, most likely in an attempt to keep their cruelty-free certification a little longer).