for business Luana Organics is a vegan company, meaning that they do not use any animal products in their manufacturing process. They are also against animal testing, and believe that animals have a right to live without suffering. This stance is good for business because it aligns the company with a growing trend among consumers. Veganism is becoming more popular every year, as people become more aware of the ethical and environmental benefits of going meat-free. Luana Organics can tap into this market by promoting their ethical values, and highlighting the fact that their products are cruelty-free.