A sub-brand of REALHER, Love YOU First was born to inspire youth to practice self love and tap into their uniqueness through beauty while promoting a positive self image. We at LYF believe that although makeup is fun- self love comes first. A brand developed by makeup industry professional parents with their children in mind, Love YOU First’s products are fun, safe high quality formulations sure to bring a smile to your tweens face. LYF’s carefully thought-out assortment brings a fresh look to the beauty aisle.