for business Lime and Lotus Organics does not have an official position on animal rights, but the company is known for its commitment to ethical and sustainable practices. The company does not test its products on animals and uses organic ingredients whenever possible. In addition, Lime and Lotus Organics supports various charities that promote animal welfare. There are several reasons why it's good for business to be associated with animal welfare. First, consumers increasingly care about the ethics of the brands they buy. In a survey by Nielsen, 66 percent of global respondents said they were willing to pay more for sustainable products. Second, there is a growing demand for cruelty-free products. A report by MarketsandMarkets forecasts that the global vegan market will grow from $5.17 billion in 2018 to $7.5 billion by 2023. Finally, companies that are committed to ethical practices tend to have a loyal customer base.