This is an emotional purchase because - simply put, it makes people happy! The story, the packaging, it’s easy. At the end of the day, we’re creating healthy habits we can all feel proud of! As moms with growing families, we saw a real need for an easy to apply, effective, and safe sunscreen - for our families and the environment. Our dermatologist-approved sunscreen was formulated for daily use, and with a goal to encourage healthy sunscreen habits for adults and children alike.