for business LaPierre Cosmetics does not have a stated position on animal rights, but it is good for business to maintain a pro-animal rights stance. Animal rights supporters are more likely to buy cosmetics from a company that they know does not test its products on animals. Additionally, many companies that do test their products on animals have been boycotted by the animal rights community, so having a pro-animal rights stance may help LaPierre Cosmetics attract new customers.