Does L'Oréal really support Animal Rights?

L'Oréal has a poor position on animal rights. The company does not seem to recognize the ethical concerns around using animals in testing, and has not made any public commitments to reducing or eliminating its use of animals.
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Better Alternatives

KOSÉ Corporation

Tarte Cosmetics
Tarte Cosmetics is pro-animal rights. They do not test their products on animals and they do not use any animal-derived ingredients in their products. Tarte also supports various animal rights organizations, such as PETA and the Humane Society of the United States.

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Stila has a strong position on animal rights, believing that all animals should be treated with respect and that unnecessary cruelty towards animals should be abolished. The company is dedicated to sourcing its ingredients from cruelty-free suppliers, and it does not test any of its products on animals.

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Lush Cosmetics is a company that does not test their products on animals. They also do not sell in China, where animal testing is required by law for cosmetics. Lush believes that animals should not be used for testing as it is cruel and inhumane.

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BareMinerals does not test their products on animals and they also do not sell in China where animal testing is required by law.

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CoverGirl does not have an official position on animal rights, but the company is good for business because it does not test its products on animals.