for business. Kinvara does not test their products on animals and they also do not use any animal ingredients in their products. They believe that animals should not be used for the purpose of testing cosmetics and that the practice is cruel. Kinvara also believes that using ingredients from animals in cosmetics is unnecessary, as there are many cruelty-free and vegan alternatives available. Kinvara's position on animal rights is good for business because it helps them to stand out from the competition. Many consumers are looking for cruelty-free brands, and by taking a strong stance on animal rights, Kinvara is able to attract these consumers.