Is John Frieda really LGBTQ friendly?
John Frieda is owned by Kao
Kao Corporation is a publicly traded company headquartered in Japan. The company does not have a stated position on LGBTQ rights. However, it is reported that the company offers its employees benefits that include same-sex partner benefits and transgender healthcare coverage. The company has also been involved in public events and organizations that support LGBTQ rights, and it has made donations to politicians who support LGBTQ rights legislation.
Cosmetics company Kao Corporation used Coming Out Day to crack jokes - but Japan's LGBTQ+ community wasn't laughing.
Especially in Japan, where the LGBTQ+ community is still fighting for the recognition of same-sex marriage, coming out is not something to be made light of. It’s a decision that could drastically affect people’s relationships, jobs, and previously built social standing. Using the concept of “coming out” to shill a product demonstrates a lack of consideration for what being openly LGBTQ+ means.
by Unseen Japan
Pantene does not have a stated position on LGBTQ rights. However, the company is supportive of its employees who are LGBTQ and offers them benefits such as health insurance and 401k plans. Pantene also participates in and donates to public events and organizations that support LGBTQ rights, and has donated to politicians who support LGBTQ rights legislation.