HoliFrog is a WASH FIRST Brand. To start, all our time, resources, passion, and pain is focused on this one category. At launch, we do only washes, so we do them really well and take them really seriously. Frogs Don't Do Toxic. It’s our brand story. Frogs’ skin is so permeable, they literally can’t survive in toxic environments. Our consumers aren’t frogs, but like them, their skin absorbs everything they put on it; toxic or not. Also like them, they can’t deal with toxic environments – or relationships.