for business. HiQ Cosmetics is a vegan and cruelty-free cosmetics company. They do not test their products on animals and they do not use any animal-derived ingredients in their products. They believe that animals should not be used for the testing of cosmetics or any other products, and that there are better, more humane ways to test cosmetics. Being a vegan and cruelty-free company is good for business because it attracts consumers who are interested in these ethical values. It also helps to set HiQ Cosmetics apart from other cosmetic companies.