for business. Hanami Cosmetics is a cruelty-free cosmetics company. This means that the company does not test its products on animals, and does not use any animal-derived ingredients in its products. There are a number of reasons why being cruelty-free is good for business. First, cruelty-free products are in high demand from consumers who care about the welfare of animals. In fact, a recent study found that two-thirds of American consumers would be more likely to buy a product if they knew it was cruelty-free. Second, cruelty-free cosmetics are often seen as higher quality than their non-cruelty-free counterparts. This is because cruelty-free products are not tested on animals, and so they are not subjected to the same harsh and cruel testing methods as traditional cosmetics. Finally, being cruelty-free is good for business because it helps to build positive brand image. Consumers who care about animal welfare are more likely to buy from a company that is cruelty-free, and this can lead to increased sales and brand loyalty.