for business Fika Beauty is vegan, meaning that the company does not use any animal products in its makeup or skincare lines. The company is also cruelty-free, meaning that it does not test its products on animals. Fika Beauty believes that these policies are good for business because they align with the values of many consumers. Vegan and cruelty-free products are becoming more popular, and Fika Beauty is able to capitalize on this trend by appealing to ethical consumers.