business Etani Soaps is a vegan company, so they do not use any animal-based ingredients in their products. They are also cruelty-free, meaning that they do not test their products on animals. Etani Soaps believes that animals have a right to live without being harmed, and that using their products does not support animal cruelty in any way. Their position on animal rights is good for business because it sets them apart from other soap companies and attracts customers who are passionate about animal rights.