We are the original organic lip balm, but we also are so much more. We were founded because of love, we sell our products because of love, and we innovate because of love. It’s the core tenet of our entire story. We were the first USDA-certified organic lip balm on the market, arriving in 2003, just as interest and demand for organic products began to rise. We realized that for many, we would be the first-ever organic product they would purchase.