East 29th is creating a world combining skincare with self-care, to build a movement that embodies being softer inside out. All-Natural, Clean Beauty, Vegan, Non-GMO, Paraben-Free, Cruelty-Free, & Fragrance-Free. East 29th’s mission is to establish a conscious dialogue that connects both the physical and mental health awareness behind the clean beauty movement while embodying a mindful transition to not only being seen but also felt. We realized our potential exploring the physical and mental health benefits associated with adding lemon rinds in various forms into our daily lives and the