Levi Strauss has a long history of supporting women's rights. In the early 1900s, the company was one of the first to offer equal pay to men and women. And more recently, Levi Strauss has been a vocal advocate for paid family leave and other policies that help working mothers. There are a few reasons why Levi Strauss's position on women's rights is good. First, it's good for the company's bottom line. Studies have shown that companies with more women in leadership positions perform better financially than those without. Second, it's good for society as a whole. When women have equal opportunities to succeed, it creates a more equitable and just society.