Does Brioni really support Animal Rights?
Brioni is owned by Kering
Kering is in support of animal rights and believes that animals should be treated humanely. The company has a strict policy on animal welfare and does not allow the use of animal fur, leather, or wool in any of its products. Kering also supports organizations that work to protect animal rights, such as PETA.
Latest news
‘Just never going to be OK’: report finds luxury brands falling behind on animal welfare
While the fashion industry is improving overall on animal welfare, some of the world’s largest luxury fashion houses continue to use fur and exotic animal skins
by The Guardian
French fashion group Kering to go completely fur free
Owner of Balenciaga, Bottega Veneta, Saint Laurent and Gucci will stop using animal fur in any of its collections from autumn 2022
by The National News