Cosmetics company Kao Corporation used Coming Out Day to crack jokes - but Japan's LGBTQ+ community wasn't laughing.
Especially in Japan, where the LGBTQ+ community is still fighting for the recognition of same-sex marriage, coming out is not something to be made light of. It’s a decision that could drastically affect people’s relationships, jobs, and previously built social standing. Using the concept of “coming out” to shill a product demonstrates a lack of consideration for what being openly LGBTQ+ means.
by Unseen Japan