Is Bioré really LGBTQ friendly?

Bioré is owned by Kao

Kao Corporation is a publicly traded company headquartered in Japan. The company does not have a stated position on LGBTQ rights. However, it is reported that the company offers its employees benefits that include same-sex partner benefits and transgender healthcare coverage. The company has also been involved in public events and organizations that support LGBTQ rights, and it has made donations to politicians who support LGBTQ rights legislation.

Latest news

Cosmetics company Kao Corporation used Coming Out Day to crack jokes - but Japan's LGBTQ+ community wasn't laughing.

Especially in Japan, where the LGBTQ+ community is still fighting for the recognition of same-sex marriage, coming out is not something to be made light of. It’s a decision that could drastically affect people’s relationships, jobs, and previously built social standing. Using the concept of “coming out” to shill a product demonstrates a lack of consideration for what being openly LGBTQ+ means.

by Unseen Japan

2022-10-17

Better Alternatives

Olay

Olay is supportive of LGBTQ rights. The company offers benefits to its employees that cover same-sex partners, and it participates in and donates to public events and organizations that support LGBTQ rights. It also donates to politicians who support LGBTQ rights legislation.

Clinique

Clinique has a stated policy of nondiscrimination based on sexual orientation and gender identity in both its employee policies and in the products it sells. The company has been a longtime supporter of LGBTQ rights organizations and events, including the Los Angeles Gay and Lesbian Center, the Trevor Project, and GLAAD. Clinique also donates to politicians who support or don't support LGBTQ rights legislation.

Origins

Origins does not have an explicit public position on LGBTQ rights, but the company is generally supportive of its employees who identify as LGBTQ. Origins offers its employees benefits that cover same-sex partners, and the company has participated in and donated to public events and organizations that support LGBTQ rights. Origins also donates to politicians who support LGBTQ rights legislation.