for business. Be Natural Organics does not have an official position on animal rights, but the company does believe that it is good for business to be kind to animals. The company's founder, Stephanie Kaehler, has said that "when you're kind to animals, they're kind to you." Be Natural Organics believes that this philosophy extends to both the customer and the employee base, as people are more likely to do business with and work for a company that is kind to animals.