for business. Babo Botanicals is a vegan and cruelty-free company, meaning that they do not test their products on animals and they do not use any animal-derived ingredients. This is good for business because it allows them to appeal to a wider customer base, as many people who care about animal rights are also interested in buying cruelty-free products. Additionally, Babo Botanicals can tout their ethical stance as a selling point, which may attract customers who care about the environment and social responsibility.