Does Almay support Animal Rights?

http://almay.com

Almay is owned by Revlon

Almay is not entirely cruelty-free. Almay and its parent company Revlon do business in China, where animal testing is required by law. So even if this brand is cruelty free in other parts of the world, it is not entirely cruelty free. Almay, however, is still making inaccurate and misleading claims about this. On their site, they have the following claim "Almay loves its furry friends. We do not test our products on animals and, instead, we substantiate the safety of all of our products the humane and modern way–using state-of-the-art product-safety principles and methodologies." They also feature a made up cruelty-free logo with a bunny on their homepage, in an obvious attempt to confuse customers and make them believe they have been certified by Leaping Bunny, which has similar logo. The bad score of Almay reflects not only their partial cruelty-free status, but also their deceitful behavior on their site.

Poor

Detailed information

Is Almay sold in countries where animal testing is required by law?

Yes, Almay (and its parent company Revlon) does sell in China, where animal testing is required by law. In their own words" Regulatory authorities in some countries conduct independent testing in order to satisfy their own mandatory registration requirements and a limited number of these countries have not yet adopted alternative testing methods. While Revlon complies with the requirements for safety in all of these countries, we continue to collaborate with other companies to advocate for the adoption of alternative testing methods and the elimination of animal testing around the world."

Is Almay using ingredients that have been tested on animals?

Outside of China, and to the best of our knowledge, Almay is not using ingredients that have been tested on animals .

Is Almay testing finished products on animals?

Outside of China, and to the best of our knowledge, Almay is not testing its finished products on animals.

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